Breville, is an Australian company established in 1932 that designs and manufactures household appliances. The new 4500 sqm corporate home is located in Sydney and represents a considerable change in the organisational and operational structure of the company.

The primary focus of the project brief was to create a new corporate home that staff could be proud of, one that correlated with the brands market identity and corporate values of Simplicity, Excellence, Creativity, Insight and ‘food thinking’ ethos.

Our response was to reinforce a strong brand identity for Breville based on the ubiquitous Jaffle maker and graphic cues from their varied product line. The Breville jaffle maker, first developed in 1972, is so iconic that toasted sandwiches made in the press are now universally referred to as ‘Brevilles”.  We referenced this iconic mould in an over-scaled sculptural element in reception signifying the history and strength of the brand.  

To encourage and promote the ‘food thinking’ ethos, open and communal food preparation areas are placed throughout the workplace, often adjacent to key client and staff areas including reception.

Showrooms that feel more like residences than retail outlets provide opportunities for retail partners to experience Breville products in their intended home environment.

As you move through the workplace active test kitchens and engineering areas have been incorporated into each brand category within the general office area. These are connected directly to collaborative ‘catwalks’ designed specifically to allow product designers, technical engineers, and food technicians to collaborate on product development. This approach to the planning was new to Breville and allows cross-pollination and communication between the teams.

The final design solution is equal parts conceptual design and technical innovation.